News

It’s Valentine’s Day season and our clients have fallen in love… with geofencing. In the pursuit of capturing the hearts of our target audiences, we’ve discovered that one of the most effective Cupid’s arrows in our quiver is reaching consumers precisely where and when their interest peaks. In today’s fast-paced world of marketing, where connections […]

At KC Truth, we’ve always believed that building a brand starts with more than just an impression – it starts with capturing attention. And now we have deeper evidence. Initial findings show that leveraging an emerging class of “Attention Metrics” can drive key brand measurements such as awareness, perception, and familiarity. Attention Metrics go deeper […]

Agency founder and CEO, Sue Kruskopf, reflects on our first event in the “Wiser Women” series. On October 12th, we held our first event in a new series of conversations we are hosting at the agency’s Truth Bar. As I look back on the first “Wiser Women” event, I’m full of pride and hope. When […]

Why we believe new generative AI tools will become foundational to the agency of the future.

You may have heard some buzz around Google Analytics and the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). And now, like many of our clients, you’re probably wondering, “Eek, what does this mean for my business,” or “Great, what should I be doing to make this transition as smooth as possible?“The short answer is, “Don’t worry, we’re […]

You know you’re guilty of some of these In advertising, we’re open to trying new things. But not every whim is a good one. In this article, posted on Muse by Clio, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Like this one: Technophilia (or) Titillation stemming […]

As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients. Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s […]

As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, […]

While it is scary to think how a cookie-less world will create an even higher wall around the gardens of Facebook, Google, Amazon, etc. it is the right time for marketers to work together to challenge the status quo; to push for greater standardization and communication around relevance and control, in an effort to minimize […]

Why an ancient print ad might be just what we need in advertising today. Great ads are timeless. Many of those great ads get even better with age. Like this ad for the Toyota Land Cruiser. Aside from the sexist bit of copy in the 3rd sentence, this is bolder, more informative and more persuasive […]