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  • Google’s Transition to GA4

    You may have heard some buzz around Google Analytics and the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). And now, like many of our clients, you’re probably wondering, “Eek, what does this mean for my business,” or “Great, what should I be doing to make this transition as smooth as possible?“The short answer is, “Don’t worry, we’re […]

  • 5 Common Fetishes of the Advertising Professional

    You know you’re guilty of some of these In advertising, we’re open to trying new things. But not every whim is a good one. In this article, posted on Muse by Clio, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Like this one: Technophilia (or) Titillation stemming […]

    MICHAEL CRONIN, VP Director of Strategy
  • The Art Of Being A Great Client

    As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients. Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s […]

    MICHAEL CRONIN, VP Director of Strategy
  • What Google’s Delay of Cookie-less Means

    As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, […]

    Alex Cullen, Director of Media
  • Advertising in a Cookie-less World

    While it is scary to think how a cookie-less world will create an even higher wall around the gardens of Facebook, Google, Amazon, etc. it is the right time for marketers to work together to challenge the status quo; to push for greater standardization and communication around relevance and control, in an effort to minimize […]

    Alex Cullen, Director of Media
  • This is the best ad you’ve seen today. And it’s almost 50 years old.

    Why an ancient print ad might be just what we need in advertising today. Great ads are timeless. Many of those great ads get even better with age. Like this ad for the Toyota Land Cruiser. Aside from the sexist bit of copy in the 3rd sentence, this is bolder, more informative and more persuasive […]

    Robb Burnham, VP Executive Creative Director
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