20+ years of changing the game for 3M.
As an independent, woman-owned agency with over 35-years of experience helping brands find their truth, rebel against convention and accomplish the remarkable, we’re honored to be a part of 3M GAME Changer.
We’re proud of the iconic work we’ve created for 3M across multiple businesses, from privacy filters to dental to auto aftermarket. As you know, relationships don’t last 20+ years for no reason, but the proof is in the pudding.
We recently completed a successful, powerful Truth Workshop with over thirty leaders of the newly formed 3M Consumer Branding and Transportation Division (CBTD) to help define their strategic intent and vision moving forward. To give you a taste of how we work, we’re offering 3M Open participants and partners a special discount on a Truth Workshop. Bring your team and one of your toughest business challenges to our Truth Bar where we can begin helping you unravel issues, reveal opportunities and inspire new ideas.
Best of all, we’ll have had a chance to get to know each each other better. We’re ready whenever you are. So please, call 612-801-5379 or email me anytime. We can chat through the details and get started right away.
-Sue Kruskopf, CEO
Get a taste of how we work. 3M Open participants and partners get a special discount on one of our Truth Workshops.
Our Approach
Find truth. Fight BS. Be remarkable.
We tap into unexpectedly simple, insightful truths to unlock a space of authenticity, distinction and relevance for your brand.
3M + KC Truth
Iconic ideas for an iconic brand.
We have been a Tier One global agency partner for 3M for over 20 years. In that time, we’ve created remarkable work together. Here are just a few examples.
3M Privacy Filters
By coining the term “visual hacking” our multi-year global campaign tapped into that universal creepy feeling of having your privacy invaded to demonstrate how advanced 3M Privacy Filters can protect the important confidential data on your screens from prying eyes. The work broke through and created an iconic 3M campaign.
3M Privacy Filters – Digital Banners
3M Dental
After rebranding mini-dental implants as the 3M Denture Attachment System, we captured a powerful live demonstration showing a man who hadn’t been able to bite into an apple in over 30 years–until now.
3M Automotive
Auto enthusiasts pamper their cars so much that any possible ding can feel like an epic disaster. That’s a truth we use to demonstrate the simple effectiveness of 3M Paint Defender against just such a frightening event.
STRATEGY + CREATIVE + MEDIA
See how we’re changing the game for all our clients.
Want to see what happens when a team of people of all backgrounds works together to create remarkable things? Our work has changed the game for clients beyond 3M. See how the work below cut through to reach people in their hearts and minds and eventually their wallets.
B2B + TECHNOLOGY
Using data-driven insights to fuel B2B
We’re adept at delivering the insight-driven B2B brand work required to fuel awareness, engagement and sales of complex technology-driven businesses. Our work for Entrust continues to deliver year-over-year increases across these key KPIs. View case study >
Over two years, our campaigns have delivered increases in the key KPI’s of brand awareness and consideration which has driven exponential gains in purchase intent.
Increase in brand awareness
Increase in consideration
Increase in purchase
PURPOSE-BASED WORK
Building brands that inspire change
We love building brands that drive momentum behind causes. For the Advanced Robotics for Manufacturing Institute (ARM), we built a brand that became the leading catalyst for innovation in robotics to bring advanced manufacturing jobs back to America.
