News

As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients. Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s […]

As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, […]