News

You may have heard some buzz around Google Analytics and the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). And now, like many of our clients, you’re probably wondering, “Eek, what does this mean for my business,” or “Great, what should I be doing to make this transition as smooth as possible?“The short answer is, “Don’t worry, we’re […]

As you may have heard, Google announced that due to advertiser push back their phasing out of cookies would be delayed to late 2023. Frankly, that’s not surprising. Having attended numerous webinars and panel discussions, as well as reading my fair share of industry articles on the topic, it seemed to me as though no one, […]

While it is scary to think how a cookie-less world will create an even higher wall around the gardens of Facebook, Google, Amazon, etc. it is the right time for marketers to work together to challenge the status quo; to push for greater standardization and communication around relevance and control, in an effort to minimize […]

We are thrilled to announce the appointment of Mike DePauw in the newly created position of Executive Director effective immediately. Mike will work closely with our founder and CEO Sue Kruskopf and the rest of the team to deliver strategy, creative, and media to KC Truth’s clients at a global scale. Mike’s strength lies in […]

Why an ancient print ad might be just what we need in advertising today. Great ads are timeless. Many of those great ads get even better with age. Like this ad for the Toyota Land Cruiser. Aside from the sexist bit of copy in the 3rd sentence, this is bolder, more informative and more persuasive […]