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Tragic collapse of judgement destroys many of the industry’s brightest creative minds. MINNEAPOLIS, MN— In a fatal turn of events, the entire advertising industry was buried under an avalanche of its own bullshit after years of ignoring troubling infrastructure problems eroding away at its credibility. “It was a mountain of pure BS,” said a first responder […]

Why we believe new generative AI tools will become foundational to the agency of the future.

You know you’re guilty of some of these In advertising, we’re open to trying new things. But not every whim is a good one. In this article, posted on Muse by Clio, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Like this one: Technophilia (or) Titillation stemming […]

As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients. Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s […]