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  • 5 Common Fetishes of the Advertising Professional

    You know you’re guilty of some of these In advertising, we’re open to trying new things. But not every whim is a good one. In this article, posted on Muse by Clio, I attempt to capture the most egregious fetishes—or fetish-like behaviors—I’ve observed in the business over the years. Like this one: Technophilia (or) Titillation stemming […]

    MICHAEL CRONIN, VP Director of Strategy
  • The Art Of Being A Great Client

    As we all know, great ideas don’t get produced by accident. It takes a concerted effort from all involved. Not the least of which are the clients. Recently, in MediaPost Agency Daily, I shared my thoughts on some of the specific client behaviors I’ve seen lead to great creative ideas–from “Selling Out” to “Steering Into Fear.” Here’s […]

    MICHAEL CRONIN, VP Director of Strategy
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