Kruskopf & Company adds global concrete and refuse vehicle manufacturer to growing list of clients.


McNeilus Truck with KC agency logo

KC was recently named agency of record for McNeilus Companies, a division of Oshkosh Corporation. They are one of the largest manufacturers of refuse vehicles and concrete mixers in the world, and located in Dodge Center, MN.

“We ultimately chose to work with KC because we thought they could give the edge to our branding/messaging that we’re looking for and we really liked the insights and leverage the Truth Workshop can potentially offer us,” said Kelli McConahey, Senior Marketing Representative for McNeilus.

McNeilus Companies is an industry-leading provider of refuse vehicles and concrete mixers, as well as parts and services. KC is excited to bring their strategic and programmatic media prowess as well as creative services to help McNeilus grow.

KC has been selected to develop the brand strategy and identity for the Advanced Robotics for Manufacturing Institute in Pittsburgh. The purpose of the Institute is to use robotics to make American manufacturing more competitive with other countries while continuing to grow good-paying jobs, along with innovation and education in robotics and related automation technologies.

The organization was launched with an $80M grant from the Department of Defense, and hopes to secure another $175M in private funding from industry leaders to join as members.

The launch for the new brand work will be in November.

CEO of Kruskopf & Co. to receive the AAF’s Silver Medal Award, recognizing her outstanding contributions to advertising, creative excellence and social responsibility.

Agency owner, small business maven, and Shark Tank survivor Sue Kruskopf is the recipient of the 2017 American Advertising Federation’s Silver Medal Award. She’s only the 6th woman to receive the honor in 58 years. 

Sue Kruskopf 2017 Silver Medal Award Recipient

As one of the first female ad agency CEOs in the Twin Cities, Kruskopf is a pioneer. Kruskopf & Co. is one of the longest running, Certified Woman-Owned and independently owned local agencies. Her agency’s commitment to cutting through BS, finding the truth, and solving problems with smart, bold ideas has led to its recognition by the One Show, Communication Arts, and a Best in Show at The Show. 

But her accomplishments don’t stop there. As a member of the local chapter of Women Presidents’ Organization, Sue contributes what she’s learned along the way with other women business owners to help all women be successful in business.

In support of her Silver Medal nomination, KC’s management team (President Dean Huff and VP Creative Directors Mike Cronin and Robb Burnham) said: 

KC agency staff at event

“As the management team of Kruskopf & Company—two of whom have worked beside Sue for more than 16 years—we have seen firsthand her contributions to Minnesota business and specifically to this advertising community.  She fosters a culture of curiosity, creativity and collaboration that permeates the agency and has led to an enviable employee tenure.”

Kruskopf adds her Silver Medal Award to an already impressive list: Most Innovative Women, Women to Watch, 40 under 40 and The (Real) Power 50.

Celebrations are scheduled to begin in the Truth Bar immediately.

About the Silver Medal Award

Advertising Federation of Minnesota Silver Medal Award Winners plaqueThe AAF’s Silver Medal Award Program was established in 1959 to recognize those who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

KC was recently named Agency of Record for Zubie after a review. Zubie is a plug-in product and software tool that connects vehicles to the internet to deliver real time location, trip history, maintenance alerts, engine diagnostics and driving insights for small and medium businesses that need fleet management solutions.

Zubie’s corporate headquarters were located in Charleston S.C., but the company recently relocated to Minneapolis after naming Gary Tucker their new CEO. The company’s Twin Cities ties stretch back to its founding in 2012 as a joint venture between Richfield-based Best Buy Co., Inc. and Kansas City-based investor OpenAir Equity Partners.

The agency’s new work will launch in October.

The 2015 Minnesota Business Magazine’s “(Real) Power 50” list has been revealed. And our very own Sue Kruskopf is on it!

The publication says their annual list celebrates “the remarkable players in the Minnesota business community with a knack for getting things done — and being helpful along the way.”

We here at KC can confirm that she does indeed make it happen. Congrats, Sue! We’re way proud. Check out the list of all 50 movers, shakers and candlestick makers, right over here.