We’re proud to announce another new addition to the agency’s crew of smart, bold thinkers. Lauren Anderholm joins KC Truth as Account Manager. Lauren brings a wealth of diverse experience to her clients—from working at Regis Corporation on corporate communications and marketing analysis to her most recent stint at the Mall of America as Community Relations Coordinator helping manage marketing initiatives and tactics around non-profit partnerships and events. Her time spent in wedding planning has gifted Lauren with an ability to listen to her client’s needs and deliver results they’ll love. Outside of work, Lauren enjoys reading, travelling and playing competitive volleyball (both indoor and sand). In other news, the agency is starting a volleyball team. Anyone dare to take us on?
We’re excited to extend another warm welcome to a new passionate problem solver to the KC Truth team. Grace Ebert joins the agency in the role of Account Coordinator. Grace recently graduated from Colorado State University with a degree in computer information systems and marketing. The past two summers, she worked as a digital marketing intern for MISSION Boat Gear where she focused on email campaigns, social media management, B2B/ B2C relationships and apparel design. She is organized, outgoing and enthusiastic about trying new things. In her role as Account Coordinator, Grace will get a chance to apply that natural curiosity toward bringing fresh, bold thinking to our clients’ business. In her free time, Grace enjoys running, hiking and reading. Hopefully, not all at the same time.
We’re happy to announce the addition (pun intended) of our new Controller, Kevin Lund. Kevin has spent over 15 years working in the finance and accounting fields, including many years locally at Best Buy and SALO, along with 5 years living and working in Toronto, Canada. Throughout those years, he has touched many aspects of all things numbers related —from nuts-and-bolts accounting to planning and forecasting to reporting and analytics to cash flow management to mergers and acquisitions.
Kevin loves diving deep into the details but has just as much fun bringing those details up to help drive more strategic conversations and planning.
Outside of work, Kevin lives just south of downtown Minneapolis with his partner and a big, lovable dog named Milo. In his free time, Kevin enjoys hanging out at the lake, traveling, and exploring new restaurants.
We couldn’t be more excited to count Kevin as one of our outstanding crew of passionate problem solvers. (See what we did there?)
We couldn’t be happier to announce another new addition to our crew of passionate problem solvers here at KC Truth. Welcome to Media Coordinator, Sarah Dybicz. A recent graduate of the University of Minnesota with BA in Strategic Communications, Sarah could also put her minors in graphic design, business management and psychology to good use in the agency. She’s previously held internships at Brew: Creative Media, Minnesota Children’s Museum and Allied Integrated Marketing.
Sarah fosters dogs, has seen over 150 artists in concert, has an irrational phobia of stickers (yes, it’s a thing: pittakionophobia) and her guilty pleasure is the TV show Love Island (the UK version, of course). Sarah has already jumped right in and proven herself to be a wicked smart, invaluable part of our growing modern media team.
We are happy to announce Alexandra Bauch as our new Media Director at KC. Alex comes to us from the global consultancy Bain & Company, which acquired Minneapolis-based digital agency FRWD in 2018. At Bain, Alex spearheaded outcome-based media strategies and measurement programs across omni-channel planning and innovation platforms.
Prior to Bain, Alex was at Best Buy as part of a cross-functional team that developed marketing plans for white label brands and external vendors. She specialized in creating testing, reporting and measurement systems to optimize existing and future programs.
During her time at Haworth Marketing + Media, Alex helped lead three of the agency’s top five clients, focusing on high-ROI driving, digital-first approaches across all marketing initiatives.
Alex’s diverse B2C and B2B client experience includes work across Retail, CPG, Casual Dining, Healthcare and Technology.
As an expert across traditional and new media channels, such as paid search, social media platforms, and programmatic media, Alex is a strong leader in strategy and technical execution, who pushes boundaries towards results. She’s regarded as a creative thinker who enjoys working closely with clients and internal teams to identify communication planning approaches that truly deliver on business goals.
We’re excited to have Alex as part of our crew of smart, bold strategic and creative thinkers. And we can’t wait to introduce her to each of our clients over the coming weeks.
KC is excited to announce the addition of Natalie Maiser to our passionate crew of creative and strategic problem solvers. Natalie joins KC as a Group Account Director to help lead and support all account teams.
Most recently, Natalie was a Senior Account Director at Periscope where in addition to leading teams across all facets of strategy, creative, media and analytics, she also led the creation of agency talent retention tools aimed at individual professional growth and strengthening agency culture. Some of her clients included Cox Communications, Walgreens, Great Clips, General Mills and Kemps. In addition, she was a pivotal member of the Periscope new business team, as well as the agency advisory board.
Her prior roles include the Minneapolis office of Mirum (previously Digiteria) a global digital agency as well as KNOCK where she worked her way up from a producer to account service on the Target business.
People that know Natalie say she dives in headfirst, is a quick study and a strong strategic thinker. She’s known for her ability to build strong relationships with clients and team members alike, bringing out the best in all those around her. She’s admired for her ability to remain a force of positivity in a multitude of situations — nothing seems to get her down.
We’re looking forward to introducing Natalie to all our clients in the coming weeks.
Morgan Masiak joins KC as a digital media strategist. She spent some time as an analyst for Kohl’s before moving to the Star Tribune, where she brought her analytical skills to the world of programmatic media. From small companies to large corporations to organizations like the Minnesota Timberwolves, she’s helped them all.
To the ever-changing landscape of digital media, Morgan brings a keen sense of how to get simple, straightforward conclusions from massive amounts of data. She even likes her candy bars simple: dark chocolate with nothing else, please. Morgan is also a dog person.
Kruskopf & Company adds global concrete and refuse vehicle manufacturer to growing list of clients.
KC was recently named agency of record for McNeilus Companies, a division of Oshkosh Corporation. They are one of the largest manufacturers of refuse vehicles and concrete mixers in the world, and located in Dodge Center, MN.
“We ultimately chose to work with KC because we thought they could give the edge to our branding/messaging that we’re looking for and we really liked the insights and leverage the Truth Workshop can potentially offer us,” said Kelli McConahey, Senior Marketing Representative for McNeilus.
McNeilus Companies is an industry-leading provider of refuse vehicles and concrete mixers, as well as parts and services. KC is excited to bring their strategic and programmatic media prowess as well as creative services to help McNeilus grow.
KC has been selected to develop the brand strategy and identity for the Advanced Robotics for Manufacturing Institute in Pittsburgh. The purpose of the Institute is to use robotics to make American manufacturing more competitive with other countries while continuing to grow good-paying jobs, along with innovation and education in robotics and related automation technologies.
The organization was launched with an $80M grant from the Department of Defense, and hopes to secure another $175M in private funding from industry leaders to join as members.
The launch for the new brand work will be in November.
CEO of Kruskopf & Co. to receive the AAF’s Silver Medal Award, recognizing her outstanding contributions to advertising, creative excellence and social responsibility.
Agency owner, small business maven, and Shark Tank survivor Sue Kruskopf is the recipient of the 2017 American Advertising Federation’s Silver Medal Award. She’s only the 6th woman to receive the honor in 58 years.
As one of the first female ad agency CEOs in the Twin Cities, Kruskopf is a pioneer. Kruskopf & Co. is one of the longest running, Certified Woman-Owned and independently owned local agencies. Her agency’s commitment to cutting through BS, finding the truth, and solving problems with smart, bold ideas has led to its recognition by the One Show, Communication Arts, and a Best in Show at The Show.
But her accomplishments don’t stop there. As a member of the local chapter of Women Presidents’ Organization, Sue contributes what she’s learned along the way with other women business owners to help all women be successful in business.
In support of her Silver Medal nomination, KC’s management team (President Dean Huff and VP Creative Directors Mike Cronin and Robb Burnham) said:
“As the management team of Kruskopf & Company—two of whom have worked beside Sue for more than 16 years—we have seen firsthand her contributions to Minnesota business and specifically to this advertising community. She fosters a culture of curiosity, creativity and collaboration that permeates the agency and has led to an enviable employee tenure.”
Kruskopf adds her Silver Medal Award to an already impressive list: Most Innovative Women, Women to Watch, 40 under 40 and The (Real) Power 50.
Celebrations are scheduled to begin in the Truth Bar immediately.
About the Silver Medal Award
The AAF’s Silver Medal Award Program was established in 1959 to recognize those who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.