KC Truth in the News: Why We Need More Female Founders

In a 2019 EY report it’s estimated that only 20% of funded companies have a female founder.  While it shows some progress, it shines a brighter light on the work that still needs to be done to close this gap.  When Sue Kruskopf founded her agency in 1988 she was part of a much smaller percentage of female founders.

Recently, Sue spoke with Candice Georgiadis, founder of Digital Day Agency, to answer the question “what are the five things you need to thrive and succeed as a female founder”.  Here’s an excerpt:



“I think so few women started agencies back then for a few reasons. One, they had no mentors. All agencies were led by middle-aged white guys. Only one agency at the time had a woman in a leadership position: Fallon McElligott Rice (Nancy Rice), and they were a big disruptor at the time. I wanted to be like Nancy Rice!



Read the full article Female Founders: Sue Kruskopf of KC Truth On The Five Things You Need To Thrive and Succeed as a Woman Founder