We first started working with 3M on privacy filters for computer and laptop screens. Since that first successful relationship, our work has expanded across multiple businesses through the entire company.
We’ve touched everything from body armor for soldiers (3M Defense) to window clings (3M Commercial Graphics). We’ve even helped 3M Human Resources with their goals of finding and recruiting women engineers. Our spectrum of services for 3M includes research, trade shows, positioning and the creation of any number of different types of video and digital content, tools and assets. But here’s the best part: we’re not just expanding into different product categories, we’re expanding our scope of services.
Digital & Social
Having recognized KC’s ability to provide thoughtful strategic insights in more traditional channels several of our clients at 3M have begun tapping us for our digital competency. We’re currently helping 3M Screens navigate the increasingly complicated world of digital including developing and implementing comprehensive social and content strategies.
While KC is known for our smart, bold creative work, 3M knows us as an agency that always delivers the insightful strategic thinking first. Several clients have engaged us for strategic insight. We’re currently working with 3M Commercial Graphics on a research project that will eventually help drive brand positioning work. For 3M ESPE (provider of dental products and supplies), we’re helping them research and redefine a value proposition for one of their product lines.
Filling Out the Brand
In addition to helping refresh the 3M Screens brand, including developing new style guidelines, we’re helping market their products through 3rd party distribution channels to ensure consistency with the brand message, tone and personality visible and consistent through every phase of the purchase processes.
What it comes down to is a rewarding strategic partnership that has allowed both parties to thrive. And we’re pleased and honored to be able to work with 3M in so many different ways.