Earlier this year KC partnered with 3M Display Materials and Systems Division to create a brand video and a cohesive content campaign to drive traffic to 3MScreens.com and increase sales of 3M™ Privacy Filters.
Through a combination of owned and third party content as well as engagement, KC created a unified look and message directed at C-Suite and IT audiences across all social media channels. Pictures and stat graphics illustrate the threat of visual hacking, and relevant hashtags such as #visualhacking and #privacymatters create organic conversations while driving the audience toward a 3M solution.
The brand video raises awareness of visual hacking in a fun, engaging way, and the social media response exceeded expectations. While the average click-through-rate (CTR) is .08%, our 15-second video had a CTR of 2.22% on Twitter. The videos garnered over a million impressions as a result of paid efforts, and the 60-second ad had an above average engagement rate of 23.29%.
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