New Heritage Feed Co.
Hatching an innovative new feed brand from scratch.
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EpiCor
Introducing the world to an epic new health ingredient.
Advertising in a Cookie-less World
While it is scary to think how a cookie-less world will create an even higher wall around the gardens of Facebook, Google, Amazon, etc. it is the right time for marketers to work together to challenge the status quo; to push for greater standardization and communication around relevance and control, in an effort to minimize […]
KC Truth adds industry vet Mike DePauw as Executive Director
We are thrilled to announce the appointment of Mike DePauw in the newly created position of Executive Director effective immediately. Mike will work closely with our founder and CEO Sue Kruskopf and the rest of the team to deliver strategy, creative, and media to KC Truth’s clients at a global scale. Mike’s strength lies in […]
This is the best ad you’ve seen today. And it’s almost 50 years old.
Why an ancient print ad might be just what we need in advertising today. Great ads are timeless. Many of those great ads get even better with age. Like this ad for the Toyota Land Cruiser. Aside from the sexist bit of copy in the 3rd sentence, this is bolder, more informative and more persuasive […]
The Evolution of Collaboration: Introducing the Virtual Truth Workshop™
How we’re recreating the unique collaborative atmosphere of our Truth Workshops for a socially-distanced world.
Polaris Adventures
Getting adventure on the map with modern media.
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About KC Truth Finding truth Relentless dedication to uncovering truths that unlock a brand’s potential. (see Truth Workshop™, Truth Bar) No BS We simplify the complex and cut through the BS that gets in the way. It’s hard-wired in our culture and values. Boutique service Independent and woman-owned since 1988 with reliably attentive and agile […]
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Privacy Policy Protecting your private information is our priority. This Statement of Privacy applies to kctruth.com, and Kruskopf & Company dba KC Truth and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Kruskopf & Company dba KC Truth include kctruth.com and KC Truth. The KC […]