3M DENTAL
INTRODUCING AN AMAZING NEW DENTURE ATTACHMENT SYSTEM TO DENTISTS AND CONSUMERS
3M asked KC to develop a consumer campaign for a dental implant product that had traditionally been marketed toward dentists. We crafted a comprehensive campaign that put a consumer-friendly face on the product — starting with changing the name. The work is anchored by a television commercial that uses pure demonstration to effectively convey the product’s benefits without getting into the gory details (a big challenge with a medical procedure). Other deliverables included consumer research, target profiling, test market prioritization, media planning and buying, sales support materials, campaign website design, and setting up a call center.
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OTHER WORK
About
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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