BETTY CROCKER KITCHENS
BETTY-APPROVED MEALS DELIVERED RIGHT TO SENIORS’ FREEZERS
TELEVISION
In partnership with Magnet 360, KC launched a pilot program for Betty Crocker Kitchens, a new home meal delivery service for seniors to help them maintain their health and independence. While frozen meals are nothing new, ordering on-line and having them delivered is. Betty Crocker is a trusted name with seniors, and the fact that these meals are healthy and well-balanced gives family members and caregivers peace-of-mind. The program includes a TV spot, direct mail campaign and a website.
OTHER WORK
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Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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