In partnership with Magnet 360, KC launched a pilot program for Betty Crocker Kitchens, a new home meal delivery service for seniors to help them maintain their health and independence. While frozen meals are nothing new, ordering on-line and having them delivered is. Betty Crocker is a trusted name with seniors, and the fact that these meals are healthy and well-balanced gives family members and caregivers peace-of-mind. The program includes a TV spot, direct mail campaign and a website.