COST CUTTERS
STYLISTS THAT ACTUALLY LISTEN TO YOU
Cost Cutters was seeking an agency to help them develop a television campaign for their salons. KC developed two television spots centered on the simple truth that at most family salons, the stylists don’t really listen to what you want. But at Cost Cutters, stylists are specifically trained to actually listen to what you want, so you won’t get anything less than a cut you love. The resulting “Love Your Cut” theme has been extended to radio, in-store and internal communications.
TELEVISION
TELEVISION
OTHER WORK
About
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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