EVERCARE
BRANDING A NEW HEALTH PLAN FOR SENIORS FROM UNITEDHEALTHCARE
Most senior health care messages attempt to sugarcoat the realities of growing old and losing your independence with pandering images of seniors riding tandem bicycles. KC has helped Evercare by positioning it as a company that understands the truths of aging and provides the care to help seniors face them.
BRAND ETHOS
TELEVISION
TELEVISION
OUTDOOR
OUTDOOR
OUTDOOR
COLLATERAL SYSTEM
OTHER WORK
About
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.
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