KC developed branded video content to highlight Plasti Dip’s breadth of color and enhancer products while building off the Diphead brand and personality. The videos will be posted on DipheadsUnite.com and shared across social media channels to stave off competition and add credibility to Plasti Dip’s leadership position in the marketplace.

One of Plasti Dip’s biggest assets is a near endless supply of user-generated content online. In order to harness that energy and join the conversation Plasti Dip needed a website that would act as a hub for loyal fans (which we dubbed “Dipheads”). The concept for the site is all about leveraging existing content, to have users share and create more – and of course show them where they can buy it themselves.

Take a deeper look at our website creation in this case study.

Dipheads are encouraged to share their DIY (Dip It Yourself) projects online with the hashtag #DipheadsUnite, and we repost the best on Plasti Dip’s social media accounts. From dipping kitchen appliances to frosting windows and pearlizing cars, Dipheads have done it all. We share their projects to inspire other fans and remind them that Plasti Dip is the original. Accept no imitators.

Read more about our social strategy.

KC developed a campaign to enhance the Plasti Dip booth at AAPEX 2014, a large business-to-business auto-focused trade show. The trade campaign included print, banner ads, social marketing, and collateral.