Plasti Dip is a flexible, peelable, rubberized coating originally developed over 40 years ago to coat tool handles. Now, thanks to fans who’ve invented entirely new uses for Plasti Dip from customizing cars to craft projects, Plasti Dip is selling more than ever.
KC has helped Plasti Dip grow from an old-school product to a fresh and engaging brand. By channeling their most loyal, creative and eccentric fans—and lovingly dubbing them “Dipheads”—we have developed a brand personality that is original, fun and a little quirky.
PLASTI DIP NEWS AND CASE STUDIES
WHAT WE DO FOR PLASTI DIP
Communications Strategy & Planning
Digital Strategy & Development
Social Media Strategy & Content
Digital & Graphic Design
Measurement & Analytics
Dipheads Unite leverages existing social content to inspire users to share and create more with Plasti Dip. Take a deeper look at our website creation in this case study.
“Muscle Car” / “Chameleon” / “Colors”
CGI allows us to create budget-conscious videos highlighting the range of colors and finishes.
Read more about our social strategy. #DipheadsUnite!
B2B trade show print and banners targeting buyers from hardware and automotive retailers.
SEE OUR WORK FOR OTHER CLIENTS
Kruskopf & Company (KC Truth) is a full-service digital agency in Minneapolis offering advertising and brand creative, strategy, media, and content in search, social, video, audio, display, print and beyond.