Plasti Dip

OVERVIEW

Plasti Dip is a flexible, peelable, rubberized coating originally developed over 40 years ago to coat tool handles. Now, thanks to fans who’ve invented entirely new uses for Plasti Dip from customizing cars to craft projects, Plasti Dip is selling more than ever.

KC has helped Plasti Dip grow from an old-school product to a fresh and engaging brand. By channeling their most loyal, creative and eccentric fans—and lovingly dubbing them “Dipheads”—we have developed a brand personality that is original, fun and a little quirky.

PLASTI DIP NEWS AND CASE STUDIES

WHAT WE DO FOR PLASTI DIP

Communications Strategy & Planning
Digital Strategy & Development
Social Media Strategy & Content
Creative Development
Digital & Graphic Design
Measurement & Analytics

THE WORK

WEB

Dipheads Unite leverages existing social content to inspire users to share and create more with Plasti Dip. Take a deeper look at our website creation in this case study.

DIGITAL VIDEOS

“Muscle Car” / “Chameleon” / “Colors”

CGI allows us to create budget-conscious videos highlighting the range of colors and finishes.

1 2 3

DIGITAL BANNERS

SOCIAL

Read more about our social strategy. #DipheadsUnite!

TRADE SHOW

B2B trade show print and banners targeting buyers from hardware and automotive retailers.

SEE OUR WORK FOR OTHER CLIENTS

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PLASTI DIP

OVERVIEW

PLASTI DIP NEWS AND CASE STUDIES

Launching Two New Website Designs for Plasti Dip

Dipheads Unite on Plasti Dip’s Social Strategy

Social Media Boosts Plasti Dip Sales

WHAT WE DO FOR PLASTI DIP

Communications Strategy & Planning

Digital Strategy & Development

Social Media Strategy & Content

Creative Development

Digital & Graphic Design

Measurement & Analytics

THE WORK

SEE OUR WORK FOR OTHER CLIENTS

EpiCor

Three Sisters

New Heritage Feed Co.

CARGILL

STERLING WATERS

ADVANCED ROBOTICS FOR MANUFACTURING

About

Contact

KC Truthletter

MORE

PLASTI DIP

OVERVIEW

PLASTI DIP NEWS AND CASE STUDIES

Launching Two New Website Designs for Plasti Dip

Dipheads Unite on Plasti Dip’s Social Strategy

Social Media Boosts Plasti Dip Sales

WHAT WE DO FOR PLASTI DIP

THE WORK

SEE OUR WORK FOR OTHER CLIENTS

McNeilus

EpiCor

Three Sisters

New Heritage Feed Co.

CARGILL

PLASTI DIP

STERLING WATERS

ADVANCED ROBOTICS FOR MANUFACTURING

About

Contact

KC Truthletter

MORE

Cookie and Privacy Settings